The fashion industry is vigorously dynamic. However, this can be very problematic for the environment. The demonstration effect exhibited by celebrities has people adapting with the swift changing trends, increasing the demand for fast fashion. To cope with the demand, industries cut costs by using cheap material and cheap labour. Each year, fast fashion industries emit around 1.3 billion tonnes of greenhouse gases, the majority being carbon dioxide (CO2). Large landfills and water bodies are jammed with mountains of clothing waste which takes about 200 years to decompose, and the microfibres that go into the ocean can be hazardous to living creatures. In this process, most labourers are made to work for hours at low wages without any job security or safety implications. This merely shows how less value these hardworking artisans and ethics hold for large industries. All of this just for one to wear once and throw away. That’s where the need for sustainability arrives.
Sustainable living describes a lifestyle that attempts to reduce an individual’s or earth’s natural resources and one’s personal resources.
WHY SWITCH TO ORGANIC CLOTHING?
Organic clothing is made from materials grown in compliance with organic agricultural standards. Clothes made from natural khadi are soft, breathable and comfortable. They contain air pockets that keep you warm in winters and cool in summer. The manufacturing process does not consume electricity as their hand spun on a charkha or spinning wheel. With the use of materials like cotton, jute and silk, we ensure that there are no toxic waste products left in the process.
We at Retiyo rely on locally sourced fabric handcrafted by our skilled artisans to curate the best fashion that matches your aesthetic, leaving zero carbon footprint on the environment. We treat our artisans with professionalism, respect and help them build a safe livelihood for themselves and their families.
AM I CAPABLE OF MAKING A CHANGE AS AN INDIVIDUAL?
YES.
Here’s how you can contribute towards making the earth a little less polluted. When you shop, look for the “sustainable tag”. Follow the three R’s. Reduce, Reuse, Recycle. Give out. There are many organizations that accept donations for used clothes. Be creative. You can always upcycle your clothes and increase their lifespan. Thrift shopping. Buy second hand clothing. You’re not only saving that extra cash but also minimizing landfill waste. When you know that you’ve shopped mindfully, you feel good. That’s our motto and mission- to make an impact on the environment and help our artisans build a nurturing ecosystem.